Different Types of Private label rights

Different Types of Private label rights

Understanding the Different Types of Private label rights and make sense of it all.
Understanding the Different Types of Private label rights and make sense of it all.

It’s very common to find PLR buyers who are confused by the different types of PLR rights. If you stopped to think about it, you’d realize that PLR stands for ‘Private Label Rights’ … Yet, why is everyone saying ‘PLR Rights’? PLR buyers are looking for PLR content and PLR products.

That’s like saying Private Label Rights Rights.

One of the many inconsistencies in this industry… but the term has become the norm. So, we’ll play along with this madness.

The truth of the matter is that even with PLR rights, different PLR vendors have different interpretations of the same terms.

The rule of thumb is this – always pay close attention to the license terms that come with any PLR product.

Some PLR sellers may have rules and stipulations that are unique to them. If in doubt, ALWAYS contact the vendor.

Now let’s look at the general understanding of the most common types of PLR rights…

* Private Label Rights

These rights give you a lot of flexibility for personalizing/rebranding your content. Usually, you’ll receive the editable source files so that you can truly make the content your own and create your own derivative products.

The most important point to note here is the EDITABLE SOURCE FILES! Most variations of the rights are determined by the source files.

So, what are the source files?

If you’re getting written PLR content whether they’re articles, reports, or eBooks, the editable source files will most probably be WORD.DOC, .TXT and sometimes.RTF.

What that means is you can edit the document when you have the source files. You can rewrite them or add your own name, images, cover image, and so on.

You can personalize and rebrand the content to your heart’s content and make it look totally different from the original PLR product you purchased.

This is the strongest point of getting PLR from the original vendor. You get all the source files to get maximum mileage from the PLR.

* Resell Rights

Resell Rights (RR) products can often be found in PLR membership sites. These products are usually ‘Biz-In-A-Box’ PLR packages… but have been converted into PDFs, MP4s, etc.

The main difference here is that the editable source files are NOT INCLUDED. So, you’ll only be able to sell the PDF or MP4s (depending on the product ) as they are without making any changes.

There’s a lot less flexibility with resell rights products. You could sell them but you’d be competing with everyone else who has these products.

Since most beginner marketers tend to compete on price, it’ll be a race to the bottom and they’ll all end up devaluing the products and selling them for peanuts. You’ll barely be able to make a profit.

That said, you still can use RR products to make some sales, create bonuses, or use them as research for your own content creation.

* Master resell rights

Master resell rights products (MRR) are very similar to resell rights products. The difference is that your customers will be able to resell the products as their own too.

Once again, this leads to everyone and their grandma owning the product and devaluing it.

* Giveaway rights

You’ll be able to give away these PLR products as gifts, bonuses or they can be used as freebies to build your email list (usually in PDF and MP4 format). Depending on the product, you may sometime get the editable source files… but most often you won’t.

* Unrestricted rights

These products usually have very few restrictions and you can do whatever you want with them. Do note that some clueless PLR vendors may state on the sales page that their products have unrestricted rights (just to get more sales) – but then they have stipulations in the terms which restrict you.

Always read the fine print.

* Limited content

PLR buyers are looking for PLR products and PLR content
PLR buyers are looking for PLR products and PLR content

Limited content is not ‘PLR rights’ per se… but it’s a type of PLR content that’s highly sought after. Limited PLR will have a limit to the number of copies sold.

In some cases, they may be limited to 100 or 200 copies. Sometimes 50 and sometimes less. It all depends on the PLR vendor’s preferences.

The reason many PLR buyers love limited PLR content is that there’s less competition since fewer people own the content.

That makes it easier to personalize and rank the content in the search engines.

* PLR Reseller Rights


PLR reseller rights are a rare type of rights offered by very few PLR sellers. This type of rights allows you to sell the PLR as YOUR OWN PLR.

You’ll be able to include the source files with your package. In other words, it allows you to become a PLR seller in your own right.

Creating content is hard work. Purchasing products that come with PLR Reseller Rights will allow you to quickly build a PLR store and sell your own PLR products. Isn’t that fantastic?

You can be a PLR seller in record time.

If you’re looking for products with PLR reseller rights, do check out ResellerPLR.com.

Now that you’re aware of what the different types of PLR rights mean, you can appreciate the pros and cons of each and make informed buying decisions.

You’ll also know what you can and cannot do with the PLR you have. Congrats! You’re better informed than the majority of PLR buyers out there.

PLR License Terms: Making Sense of It All

Usually, when you purchase a private label rights (PLR) package, you’ll notice that it comes with a license and a list of terms. The rights and terms will determine how much flexibility you have when using the content

The PLR license terms are usually displayed on the sales page for the product so you know exactly what you’re getting. You’ll know what you can and cannot do with the PLR.

In some cases, the license terms may seem convoluted and even contradict each other. Very often, what happens here is that PLR buyers constantly try to circumvent the license rights by doing sneaky stuff.

Once the PLR vendor discovers this breach of terms, they’ll add a new term to their list of terms to prevent future buyers from flouting the rules. In this article, you’ll discover what the terms actually mean and why they are there.

The most common license terms that appear on many PLR sales pages are:

  1. You may not use my name with this PLR.
  2. Don’t pass along the rights to others.

These terms first appeared in one of the top PLR seller’s sales pages… and everyone else started copying her.

While the terms are brief, they’re actually all-encompassing and a fantastic summary of the usual long list of PLR terms.

The reason you’re not allowed to use the VENDOR’s name with the PLR is to prevent future hassles.

If a PLR buyer sells an eBook with the vendor’s name but doesn’t deliver the content, now the customer will start looking for the PLR vendor since their name is associated with the content – when they should actually be looking for the person who sold them the book.

This is just one example of how PLR vendors may become responsible for what their customers do. To prevent such problems, PLR buyers are not allowed to use the vendors.

The second term to note is that you’re not allowed to pass on the rights to others. What that means is you can’t sell or give away the private label rights to the content.

The original private label rights

That is the ORIGINAL PLR CREATOR’S job. Your job is to convert the PLR content into products to sell to end-consumers.

Here’s an example… Let’s assume you buy a PLR eBook on yoga. It will come in WORD.DOC format and/or in.TXT format.

As a PLR buyer, what you need to do is give the book a new title (if you want to), convert it into a PDF (very important), set up a sales page and sell the yoga book to PEOPLE INTERESTED IN YOGA!

The yoga niche is your audience. NOT other marketers. By converting the Microsoft Word document to a PDF, it prevents the buyer from editing it. It’s a final product for personal consumption.

Different Types of Private label rights

You are NOT supposed to be selling the PLR eBook to other marketers with private label rights. Most PLR sellers do not allow this because it’s their hard work and their business.

The only times you can sell PLR with PLR rights… is if you purchase the content with PLR Reseller rights from sites like ResellerPLR.com.

Do note that there are very few sites offering PLR reseller rights. These are the exception and not the norm.

Now let’s look at other common terms that are commonly confused… Different Types of Private label rights.

* May not claim copyright to the content

Since several other people will be buying the same PLR content as you, you cannot claim copyright to the content. They need to use it too!

There’s an exception to this rule – when you rebrand your PLR content by giving it a new cover, title, sales page, etc. you can copyright the product.

If we used the example from earlier, and you rebranded the PLR yoga book and called it Bulletproof Yoga and gave it a new cover/look, now you’ll have a unique product you can claim copyright to. Different Types of Private label rights.

What that means is no one else can sell your product if it looks the same as yours. This is just a measure to protect your intellectual property. However, the copyright is mostly a superficial deterrent to prevent people from ripping you off.

However, you cannot claim copyright to the content inside the book if it’s still the PLR you purchased. Do you get it?

If the content inside your yoga book is the same PLR content, others who bought the PLR have the same rights as you to use it for their own marketing.

Anyway, this is a small issue. Don’t sweat it.

* Building and flipping sites

There’s some confusion here too. If you build websites and you use PLR content to flesh out the site, you may only sell the site ONCE… and provide the new owner with the PLR license for the content.

It’s out of your hands now. Do not create multiple sites with the same PLR content and keep flipping them (or sell multiple copies of the same site).

You’ll now be giving away the PLR rights to the content and they won’t need to buy it from the original vendor. You’re contravening the license terms.

It’s a big no-no. So be aware… and it’s best to speak to the PLR vendor before doing any website flipping. Some PLR vendors may not even approve of it. Best to err on the side of caution.

* Creating your own PLR

PLR content - Private label rights - PLR products
PLR content – Private label rights – PLR products

Sometimes you may wish to take another PLR vendor’s articles and convert them into PLR videos that you can sell for a profit.

Once again, you’re giving away the rights and it’s not allowed. Buyers can just transcribe the videos and they’ll have the written content – while bypassing the original vendor.

It’s best to speak to the original vendor to get permission first. Some may allow it and some won’t. You’ll just have to check and see. If you don’t ask, the answer is always no.

That should sum things up. Always remember that the PLR content you buy is mostly for you to create products/deliver value in your own niche marketing.

They’re not meant for you to become a PLR seller. That’s a whole different ball game.

Study your PLR terms and seek clarification if you’re in doubt. That’s it in an article nutshell.

Different Types of Private label rights

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