Private Label Rights Essentials
4 Precautions to Take When Using PLR
Private label rights (PLR) content can be a lifesaver when you are short on time or you hate writing with a passion. Done-for-you content can be used on your blogs or you can bundle them and sell them as your own products. Private Label Rights Essentials.
If you’re a beginner to online marketing, private label rights can shortcut your journey and have you establishing a web presence and making sales in record time
While PLR is a means to an end, it’s not an end in itself and has its downsides and limitations. The 4 pointers below will help you steer clear of the pitfalls of PLR.
Here’s a brutal truth – not all PLR is made equal… and NOT all private label rights vendors are reputable. There are two types of PLR vendors.
The first type, are not just marketers but are writers at heart. These PLR vendors do their own research and write almost all of their PLR. So, you can expect consistent quality and a uniform ‘voice’ throughout their content.
They tend to take a lot of pride in their work and it’s usually safe to purchase PLR from these vendors.
At the other end of the spectrum are PLR vendors who are ONLY in the business for money. They outsource the writing to cheap writers on freelance sites. The content is then cobbled together, given a pretty sales page, and sold as the next best thing since sliced bread.
Here’s what you need to know: Freelancers are on the clock. The more they write and the more gigs they accept, the more money they make.
This immediately puts a constraint on their time. Guess where they cut corners on?
If you said research, you’re absolutely right. When a cheap freelance writer is tasked to write content, most of the time they just get online and pull facts from different websites and create a Frankenarticle.
The problem here is that you never really know if the facts are accurate. There’s so much misinformation online that ‘fake news’ has become the norm.
You may wonder, “Why doesn’t the PLR seller hire better writers?”
The answer is simple. Better writers cost more and this eats into the profit margins. So, they go for the cheap ones.
If you’re in the health niche and you’re using PLR content, it’s especially important to cross-check all facts and stats you find in your PLR articles/eBooks. You don’t want to be dishing out inaccurate information.
The goal is to be an authority in your niche, and not a disseminator of wrong information. Always fact checks your content. Period.
Another common practice by third-rate freelancers is to just rip off content from different sites and squash them together to form their own article. Once again, the writers are either hard-pressed for time or they’re just lazy and looking for shortcuts.
Run your content through a site like Copyscape.com to see if your PLR content is plagiarized. Do note that since others may have used the same PLR as you, several results may show up.
This is not plagiarism – you’ll notice that their content is almost the same as your private label rights content because they’ve used the same PLR.
What you should be looking for are sentences and paragraphs that show up oddly on sites where the rest of the content is totally different.
When you see such results, almost always, the writer has either plagiarized the content or is using a content scraping software to create the content.
Duplicate content penalty
A duplicate content penalty occurs when you’re not organized with your PLR content. There are so many misconceptions about this penalty.
Let’s keep things simple – using private label rights content will NOT get you penalized by Google. It doesn’t work that way. If it did, all syndicated news sites, etc. would get penalized for using the same content.
You ONLY get penalized by Google for duplicate content when several of your blog posts contain the exact same content. Google thinks you’re trying to game the system and rank your site higher.
For example, if you take a specific private label rights article that you have, come up with 3 catchy titles for the article and post the same article 3 times on your blog, now you have duplicate content.
You’re only changing the title of the article but the rest of the content is the same. Some marketers do this intentionally thinking they’ll get away with it (they won’t) … and others accidentally make a mistake because they’re disorganized and don’t know which PLR content they’ve already used and which they haven’t.
So, keep a separate folder for content that you’ve already used on your sites. This will prevent you from being hit with the duplicate content penalty.
Adhering to the PLR license
So many private label rights content buyers just can’t seem to understand the license terms that come with the PLR packages they purchase.
While the terms state that you can sell the content as your own, you can’t actually sell it as your own PLR. It’s easy to get confused here.
What the terms really mean is that you’ll need to convert the private label rights into a final product, personalize it and sell it as a unique product to end consumers.
You can’t sell it as your own PLR content because that’s the original vendor’s job. Be clear about the license terms when using your PLR so that you don’t step on anyone’s toes.
If in doubt, always seek clarification from the vendor.
Keep these 4 points in mind whenever you purchase or use PLR. It’s best to err on the side of caution.
5 Common Private Label Rights Misconceptions Dispelled
Private label rights content, also known as PLR, can be a polarizing topic in the online marketing space. While many marketers swear by it, there are also many marketers who turn their nose and scoff at it.
The concept of PLR has been around for decades. Most marketers don’t realize that even white-label physical products can be branded and sold. This is done ALL the time with dropshipping to the tune of millions of dollars.
All the vendor does is create a logo and branding which is then used in the product packaging. He/she then markets the product as something unique. In reality, the product is generic, made in China (or some other country), and sold by several different vendors.
In the same vein, PLR content can be rebranded and sold as your own. How good your products are will depend on how good your PLR content is. This brings us to the first misconception…
All PLR is bad
Unfortunately, there is some truth to this because most of the PLR being sold is usually abysmal and nothing to write home about.
However, there is a silver lining to this grey cloud – there are several very good PLR vendors out there providing excellent content that you can use on your blogs, etc.
Do NOT make the mistake of tarring the entire industry with the same brush. What you’ll need to do is discern between the good PLR sellers and the atrocious ones.
Join Facebook groups dedicated to PLR and ask for recommendations. It’s just a matter of time until you discover who the reputable PLR vendors are. The cream always rises to the top.
Now you can get excellent content for your online business.
It’s easy to make money with PLR
PLR makes it easier to build an online business. That’s the keyword – ‘easier’. Let’s not fool ourselves here.
Building an online business requires time, consistent effort, and patience. It’s NOT easy… but PLR helps to relieve some of the burdens of content creation.
You need a blog to develop an online presence… but you dislike writing content? No worries. You can use PLR content to populate your blog.
The PLR saves you time, but you’ll still need to do the work to set up the blog, post the content, personalize it, etc.
The PLR makes it easier – but you still have work to do. This rule applies to all types of private label rights that you use.
Bought PLR videos? Good… now start a YouTube channel, upload the videos, embed them, and so on.
Bought a private label rights eBook? Excellent. Rebrand it, set up the sales pages and funnel, add the buy buttons, and start driving traffic to it.
You get the idea. PLR speeds up the journey, but you’re still doing the walking, and it’s uphill all the way.
Using PLR is plagiarism and an unethical practice
Private label rights content is perfectly ethical and legal to use, as long as you abide by the terms in the PLR license.
There’s a common misconception here that multiple people using the same content is plagiarism. It’s not. It’s exactly how PLR was meant to be used. You’re paying for the right to use the content.
Just ensure that the PLR vendor is creating content that’s unique and not stolen from elsewhere. Generally, if you stick to the reputable PLR vendors, this will not be an issue.
You’ll be penalized by Google
Google does NOT penalize PLR content. The duplicate content penalty only occurs when the SAME CONTENT appears multiple times on the SAME BLOG or web property.
The same content on different blogs does not incur the wrath of Google. So, only use each PLR article on your site once and you’ll be safe. That’s it.
Cheaper and bigger is better
As with most things, you often get what you pay for. Do not skimp and get the cheapest content you can find.
Very often, you’ll come across huge packages of Private label rights content where there are thousands and thousands of articles inside and it costs less than five dollars or so.
Avoid these types of Private label rights bundles. The content will usually be sub-par, old, and thinner than your patience once you see what you’ve bought.
Some marketers may tell you that they managed to find one or two articles in these packs they could use. This may be true because even a blind pig stumbles upon an acorn every now and then.
However, time is money… and you don’t want to spend ages rifling through tons of rubbish content just to find one barely workable article.
You’re better off getting good PLR right off the bat, even if it costs more and you’re getting less content.
That said, there are many excellent Private Label Rights vendors who bundle up quite a bit of quality content and sell them at an affordable price. You’ll just need to do your research.
Always remember that quantity does not dictate quality.
Dispel these 5 misconceptions and use private label rights in your online business. When used correctly, it’s an extremely powerful tool that will reap rewards many times over.