Products with Private Label Rights
Add Multiple Buy Buttons to Your PLR With This Technique
If you’re trying to make money online, here’s a mantra that you MUST repeat to yourself every single day – “I ONLY make money when I SELL!” Products with Private Label Rights or PLR.
This mantra may seem obvious and blatant common sense… and yet, so many beginners who are new to online marketing fail to see it.
They get lured by the flashy sales pages which promise quick profits. They end up buying product after product after product and never doing anything with what they’ve bought.
There’s even a term for this in this online marketing space – it’s called ‘shiny object syndrome’. Newbies spend all their money and time buying products, but don’t make a cent in return because they never sell anything!
Do not fall into this vicious cycle where you’re led to believe that you’re taking action by buying. This is not an action that generates profits. This ‘syndrome’ happens with PLR buyers too.
Their hard drives become a graveyard where the corpses of many a digital ‘biz in a box’ lie, untouched and silent till the end of time. A harsh exaggeration… but you get the point.
You ONLY make money when you sell, and this is how you SELL your PLR products…
If your PLR bundle contains a report, it can either be used as a giveaway report to build a list or you can sell the report for $5 – $7.
Keep your pricing low so that it becomes an impulse buy. You’ve not built trust yet. So, by keeping it cheap, the product will become a tripwire to get the potential buyer into your sales funnel or on your list.
If the report is being used as a lead magnet to build your list, always ensure that there are links in the report that will take the reader to products you’re selling or promoting… and/or your website too.
Similar to the reports above, you’ll need to rebrand them so that they are unique in the marketplace. A beautiful cover, a cool sales page, and a smooth buying process will get you sales if you drive traffic to your offer.
Your eBooks should have affiliate links to tangible products or digital products that the reader can buy.
Selling the eBook is not an end in itself. With digital content, you can make passive sales with strategically-placed links within the content. So, use this tactic but don’t overdo it.
Audiobooks usually cost more than written content. This is evident in the Amazon marketplace too. There seems to be a higher perceived value for audiobooks.
What you can do is to hire a voiceover artist on a freelance platform such as Upwork.com or Fiverr.com to read your eBook and record it as an audiobook.
Now you’ll have an extra product that you can sell as an upgrade. If someone is buying your eBook, they’ll have the option of paying an extra $17 or so to get the audiobook version.
You’ll be surprised at how many people take you up on this offer.
* Video training
Written content can be converted into videos too. You can either use software such as Camtasia or Vidnami to do them yourself… or just hire someone to create these videos for you.
Now you have videos that can be sold as training. If you have a bundle of PLR videos on bodyweight exercises, you can combine that with creative commons content to create training videos/demonstrations.
PLR content can also be used in podcasts/webinars. PLR is so versatile that you’re not limited to only selling it as content. You can use it to sell/promote other products too. Products with Private Label Rights.
PLR content on ‘six-pack abs’ can be used to sell ab rollers, weight loss pills, sit-up benches, etc. As long as you can find a way to make the PLR content relevant, it becomes a tool for what you’re selling.
PLR content can be used in emails to make sales. You just need a link in the emails to a product you’re selling. Give a snippet of valuable information (PLR), followed by a link to a blog post/product you’re selling.
* Membership sites – Products with Private Label Rights
You may also create a membership site and use PLR content as your deliverables. Your members won’t know it’s PLR. They’re just there for the value.
You’ll have a consistent, recurring income from this method.
To conclude, the goal of PLR should be to make you money. As long as you can find a way to directly or indirectly use the content to generate a sale, you’ll be golden.
You’ll see PLR opportunities all around you once you realize that you ONLY make money when you sell. Start selling.
4 Ways to Circumnavigate PLR Limitations
PLR content can be a godsend when you’re trying to quickly build an online business. It allows you to shortcut your content creation and come up with quick products that you can sell for a profit.
However, as with all things, PLR is not perfect. It has its limitations… but the astute PLR user will be able to circumnavigate these limitations with the right knowledge.
SEO is the acronym for search engine optimization and is probably the biggest limitation when it comes to private label rights content. Since several people will be buying the same content and using it on their blogs/web properties, etc. the search engines will not view the content as unique.
Google will probably spider one of the user’s PLR content and ignore the rest of the similar content. While you’re not penalized, your content is also not recognized.
The best way to circumnavigate this problem will be to rewrite about 51% to 55% of the content so that it appears unique in Google’s eyes. Rewriting is easier than writing a whole new article from scratch.
You should also be aware of on-page optimization rules such as inserting your primary keyword in your title, first paragraph, and so on. There are many other factors to take note of.
Going into the specifics of SEO is beyond the scope of this article… but what you need to know is that the PLR you use has to be edited and tailored to meet the SEO requirements. Then your content will have a much higher chance of ranking.
This PLR limitation can be overcome with some work and knowledge of SEO.
It’s common to find PLR articles that are around 400 words long. While the content may be outstanding, sometimes they just may not be long enough for your needs. Products with Private Label Rights.
For example, if you’re trying to rank for a term such as ‘yoga for back pain’, one of the first things you should do is Google search this keyword and look at the first 3 results.
If all the results bring back blog posts which are around 1,200 to 1,500 words long, you can bet that your 400-word PLR article is not going to be any match for these longer content pieces.
This limitation can be overcome by combining 3 or more PLR articles to create a longer piece of content that’s close to the word count of the other sites. You’ll need to collate different PLR pieces and mix-and-match them until you have a coherent blog post.
Do a bit of SEO tweaking and you’ll have content that can rank too. Once again, overcoming the limitation will require effort on your part. It’s never as easy as just copying and pasting.
One of the biggest mistakes that PLR buyers make, especially when using ‘Biz-In-A-Box’ PLR content, is to use the content exactly as it is. When you do this, you become part of the herd who bought the same PLR.
Your product has no branding or differentiation. When this is the case, potential buyers will look for the cheapest product and you’ll struggle to make a substantial profit because everyone will be lowering their prices to compete.
The key to overcoming this limitation will be to rebrand your PLR. All you need to do is hire a graphic designer or a minisite designer to create a brand new look for your PLR product.
Now you’ll be unique and no one else’s product will look like yours (even if all are selling the same product). Just do a Google search for ‘minisite design’ and you’ll have several sites show up that you can hire to rebrand your PLR.
Once again, this will not only require effort… but you’ll also need the budget to hire the designer. It’s affordable, but nevertheless an extra cost which will put off many beginners.
The good news is that fewer people will go the extra mile and there will be less competition for you. Rebranding your PLR is one of the BEST investments you could make in your online business.
This is a rare problem, but it can happen – especially if you do NOT rebrand your PLR. The customer who buys your product will not know it’s PLR. Most won’t even be aware of the concept of PLR.
What they will know is that it’s duplicate content if they bought another product that was exactly the same as yours – because another PLR buyer is selling the same content too.
It’s a coincidence, but it can happen. At times like this, it’s best to quickly offer a refund and placate the customer.
At the end of the day, PLR is an excellent expedient to build an online business, but it does have its problems.
As long as you’re willing to put in some virtual elbow grease, almost all PLR hiccups can be smoothened out, and you can turn the content into profits… and this priority should always be at the forefront of your mind.