How to Get Maximum Exposure from Your PLR and Private Blog Network
Here’s what many PLR buyers don’t realize – there are unlimited opportunities with the PLR they purchase. This is especially true for good PLR content that comes with the editable source files. How to Get Maximum Exposure from Your PLR and Private Blog Network. Private label rights and PLR articles are great for maximum exposure on social media sites.
Below you’ll find a list of ways you can mobilize your PLR content for maximum mileage. The list is by no means complete and should serve as a stepping stone for you to understand that you’re only limited by your own creativity and imagination.
- Post PLR articles on your blog.
- Compile your PLR articles to form a report to sell or give away as a lead magnet.
- Compile enough PLR articles to form an eBook that you can sell as your own.
- Convert a PLR article into a video and use it for video marketing and/or video content to embed on your blog.
- Break down your PLR eBooks into blog posts.
- Summarize the main points in your PLR articles to create an email sequence with daily tips.
- Rewrite PLR eBooks completely and publish them as Kindle books.
- Create membership sites and use your PLR content as deliverables.
- Use your PLR content for slide presentations, podcasts, webinars, etc.
- Print out your PLR articles and use them for offline marketing.
- Convert your PLR articles into infographics which you can use on your sites.
- Use the main points in your PLR articles to create images that can be used on Pinterest to drive traffic.
- Use your PLR images on Instagram.
- Also, Use your PLR images on your Facebook stories.
- Make videos with your PLR and share them in your Facebook lives.
- Use snippets of your PLR as tweets.
This list of tips is just the beginning.
What matters here is that you MUST have a plan for your content and your marketing.
Before buying any PLR, you’ll first need to decide what niche you’re going to focus on. Then you’ll have to set up your profile on the different social media platforms, etc.
If you need to post a Pinterest image that you created, you’ll first need to have a Pinterest account.
So, start creating accounts on all the relevant platforms. It’ll be much more convenient to start posting later on when you have the content ready.
Another point to note is that not all niches are equal. You must know where your audience hangs out. The places you distribute your content should be places where your audience can easily find you.
If you’re in the ‘diabetes’ niche, posting videos on Instagram might not help. You might gain more traction creating a Facebook group for diabetics to exchange tips, stories, etc.
The private label rights you purchase may be in written or video format. Or it could even be checklists or graphics. Do not let the format of the content limit you.
Checklists can be turned into articles, videos, emails, etc. Repurpose your content for as many purposes as you can. Spend some time thinking about how you can deliver the SAME content in different ways.
This will separate you from all the other private label rights buyers who blindly copy and paste the content mindlessly. A thinking PLR buyer will truly succeed and see opportunities where the rest won’t.
Private Blog Networks and PLR: A Potent Combination
A private blog network (PBNs) is a group of blogs that you or someone else owns which are used for search engine optimization purposes. In order to understand how PLR can be used with PBNs, you’ll first need to understand how PBNs work. PLR and Private Blog Network.
Going into deep detail about PBNs is beyond the scope of this article because this is a very technical topic that requires proper study for you to do it right. But here’s a quick summary of how it all works…
The goal of a private blog network is to send backlinks to your main website’s pages so that they rank favorably in the search engines. Google views external links to your site as a signal of your site’s quality/authority.
After all, if your site was atrocious, why would anyone link to you?
So, links pointing to your site are a form of social proof that your site has good content. And this is how PBNs manipulate the ranking system.
Private blog networks are usually comprised of domains that have authority and may have expired at some point in time. Marketers buy these domains quickly and populate them with content.
Here is where you USE your PLR content. Of course, you’ll need to spin or combine different bits of PLR content so that your blog posts are viewed as unique content by Google.
Now, you do NOT need to worry about the quality of the content on these private blog networks because the goal is to build links to your site.
Good content should be on your PRIMARY site which you’re trying to rank for. Not the smaller blogs that merely exist to send ‘link juice’ back to your main site.
Setting up a private blog network can be a time-consuming and tiring process. You’ll need a new domain for each site and different hosting companies for each site too.
Even the PLR content you use for the PBNs needs to be different. Do not use the same PLR content on multiple blogs in your network.
Always remember that you want the smallest footprints possible. In a best-case scenario, every site looks different and there seems to be NO connection between any sites in your blog network… and ABSOLUTELY NO connection to your main site whatsoever.
To do this, every site will need its own IP address. The links in your private blogs will point only to your main site, but NOT to each other.
With diversified hosting, different IPs, and unique content on each site, it’ll be almost impossible to detect that you are using a blog network to boost your site rankings.
Private Blog Networks
It’s always best to use your own networks ONLY for yourself. If you’re paying others to use their PBNs, you’ll not know what other links are on their PBNs.
When too many links are coming from PBNs, Google may get a whiff of the connection between the PBNs and your main site… and blacklist every site connected to the network.
So, less is more here… and privacy and secrecy are everything.
PLR content can also be used to create videos on different YouTube channels that point back to the different private blog sites you own.
Now you’ll have more links pointing to your private blog network – and there will be a snowball effect as the blogs in your network gain more credibility. There will be a trickle-down effect with the link juice when they point to your main site and you’ll get a further boost in your rankings.
PLR is an effective means to an end here because the focus is not so much on the quality of the content… but how well you find expired authority domains and create related pages on those domains that look relevant to your main site.
So, you can quickly populate these simple blogs with PLR content without spending hours writing for multiple blogs.
Your success with PBNs is determined by how well you set them up. Be as careful as possible and master the technical aspect of it. It goes without saying that you need to be highly organized with both the setup and your private label rights usage on these blogs.
Do it all right and you have one of the most powerful SEO ‘weapons’ at your disposal. Your efforts will be worth it once you see the results.
PLR and Private Blog Network.
How to Not Settle for a 400-Word PLR Blog Post
There’s a problem that PLR buyers are facing these days and many don’t know how to overcome it. Most PLR articles being sold by the usual PLR vendors are around the 400-word range.
Some sellers may have content in the 500 to the 800-word range if you can find them. Even then, this might not be enough.
Research is showing that Google prefers to rank longer and more in-depth content. If you’re a private label rights user, this might be a hurdle for you.
How do you compete with sites that have blog posts which are 2,000 words long when your content is only 422 words?
There are a few ways around it… but first…
* How long should your content be?
Not every blog post needs to be long. It all depends on your competition. If you’re trying to rank for a keyword, for example, ‘strongest pepper spray’, the first thing you’ll need to do is Google search this term and look at the top ten results showing up.
Go through each post and see just how long the content is. For some niches, the blog posts may be about 400 to 600 words long… and for other niches, it maybe 2,000 words or more.
It’s anybody’s guess and depends on the niche. You’ll only know for sure after doing the research. Once you know the word count of your competitors, you just need to exceed them by a few hundred words.
Of course, there are other points to take note of such as the backlinks and so on. But from a content standpoint, this research will give you a good idea of what your word count needs to be… and that’s a start.
* Combine articles
Now you’ll need to put together an article that matches the prevailing norm and exceeds it by a bit. Depending on the word count you’ll need to meet, you may have to combine anywhere from two to four 400-word PLR articles to create one long blog post that meets your needs.
Of course, it goes without saying that you should also rewrite about 55% of the content so that it appears unique in Google’s eyes – and also position your keywords at the right spots so that your online page optimization is in accordance with SEO best practices.
* Break down eBooks
Another way to get longer content will be to break down private label rights eBooks into longer blog posts. Since eBooks are longer than articles, you’ll be able to use an entire chapter as a blog post… or combine a couple of chapters.
* Fill in the blanks
In some cases, all it takes is some elbow grease on your part. Find gaps in your PLR article and write more words covering points that are not in your article.
By writing new content into your existing PLR content, not only will your article become longer and more comprehensive, but it’ll also become more unique.
* Hire a writer
Another hands-free option will be to hire a freelance writer and give them a few PLR articles that are related to your topic. Ask them to use the content as ‘inspiration’ to create a new unique article that meets your required word count.
While this will cost you money and is over and above what you already paid for your PLR, it’ll be a good investment that reaps rewards many times over when you get your content to rank in the search engine results.
You only need to do this for keywords that matter.
‘Money content’ is more important than just informational content. You should have a mix of both on your blog, but spend more time and money on creating unique, rankable content that will bring in sales and profit.
Shorter PLR articles can still be useful and several good PLR sellers stick to shorter articles because they’re easier to write. The PLR vendor doesn’t want to spend ages creating long content… and if they did, you’d definitely have to pay more.
So, this is a catch-22 situation here. Many PLR buyers want longer content, but they don’t wish to pay more because they’re on a tight budget.
The first 3 points above will help you to cross this content hurdle relatively easily. Use them as and when needed.