Not All PLR Content Is Good
Not All PLR is Made Equal… and Here’s Why!
There is no shortage of private label rights content (PLR) on the market. In fact, there are too many PLR products cluttering the market. Every month, new PLR bundles are released, and it’s usually on the same topics. All PLR Content Is Not Good.
Any budding online marketer who wishes to make a few quick bucks looks at selling their own PLR as a way to go about it.
It seems easy enough. Just write some content, bundle it up, and ask a few affiliates to promote you.
This ease of entry into the market is good for helping proficient writers generate an income. However, it’s also easy for poor quality PLR content to inundate the market – and that’s exactly what has happened.
It’s very common to hear online marketers moaning, “Argh! All PLR is crap!” or “I’ll never use third-rate PLR content in my business.”
The unfortunate truth is that there is more bad PLR out there than good. That said, there’s also quite a bit of excellent PLR content for sale.
You just need to know what to look for.
* Content VS fluff
Good writing requires flair and research. You want to look for PLR content that is informative and engaging.
It’s easy to come across PLR eBooks that are 8,000 to 10,000 words long, but a lot of it is fluff. Verbosity, larger fonts, double spacing, etc. are tricks used by several PLR sellers to make their content look better than it actually is.
The length of content only matters if the content contains pertinent points that deliver value.
* Who’s writing the content?
This is another very important point to take note of. If the PLR vendor is the one writing the content, they’ll usually take more pride in it and do a decent job.
However, if the PLR vendor is outsourcing the writing, then their content can be hit or miss. In many cases, the vendor himself has such a poor command of the language that he/she can’t tell if the freelancer’s writing is good or bad.
They just bundle up the content and sell it as it is, with some bells and whistles to make the content look more presentable than it actually is.
In some cases, the PLR vendor may not have the budget to hire a writer… and at the same time, they have poor writing skills too. But that doesn’t stop them from writing a whole bunch of content that’s so bad you start forgetting your own English while reading it.
Now you have the worst of both worlds. Shoddy content created by a PLR vendor who should not be a PLR vendor. As ridiculous as this situation is, rest assured that it exists… and you need to be aware of it.
The MOST crucial component when purchasing PLR bundle is that the writing has to be good. Nothing else matters. Your business begins and ends with the quality of the content you publish.
If you’re using PLR videos, etc. ensure that the videos are worth watching and sound great.
* Price is not an indicator of quality
Just because a PLR bundles costs more, it doesn’t mean the content is better. At the same time, a less expensive PLR bundle doesn’t mean you got a bad deal.
In the PLR bundles market, pricing is just a form of positioning. Charging higher may make it appear like the content is more exclusive and better – yet, it could be shoddy content.
Sometimes PLR bundles are sold at a launch discount. So, you may be able to purchase the product for $17, but once the launch is over, the price rises to $47 or higher.
Once again, the pricing is influenced by the timing, vendor’s preferences, etc. and is NOT a determining factor of quality.
* Do your research
If you truly want to know who the good PLR sellers are, it’s best to speak to a PLR vendor whom you trust… or join online marketing forums/PLR Facebook groups and ask the members there.
Very often, you’ll see the same names popping up. The PLR industry is a small one and the good vendors keep being mentioned over and over.
Another point to note is that just because you see a PLR product sitting at the top of the bestseller list or getting an award from the platform, that doesn’t translate to good quality.
Very often, marketers have their own circles of affiliates and when a product is launched, several affiliates with huge lists will mail for the product and get a lot of sales.
So, the product climbs the ranks regardless of its quality. Many PLR buyers are clueless and will buy the product without doing their due diligence.
The platform seeing that the product is generating sales will give it an award to get an extra boost of sales because the platform gets a percentage of the sales too.
Everyone wins EXCEPT YOU. You’ve got to be smarter than that. You’ve got to do your research.
* A common pitch
A common pitch by a couple of PLR sellers is to tell you how most PLR bundles are rubbish EXCEPT theirs. By condemning the other products, they elevate the status of their own PLR.
Once again, don’t take their pompous words for it. Do your research and see if their PLR bundle is worth buying or if it’s just hot air.
When it comes to PLR, instead of “Buyer Beware!” … it should be “Buyer Be Aware”. Don’t throw the baby out with the bathwater.
There’s good PLR around. You just need to find it.
Will Using PLR Make Google Penalize My Site for Duplicate Content?
If you don’t have time to read the entire article – the correct answer is NO!
Google will NOT penalize your site for duplicate content just because you use private label rights content (PLR).
There’s so much confusion over this issue that it’s not even funny. Thousands of PLR buyers worry about the Google bogeyman penalizing their site before they’ve even used the PLR content yet.
Cast your fears aside. Using PLR products is perfectly safe.
You must understand what the duplicate content penalty is. If you take a single PLR blog post and post it on your blog ten times, you have duplicate content.
You’re probably wondering why people would do something so insane. The answer is simple. They’re trying to game the system.
They’ll create 10 different headlines for the same article and post each different headline as a blog post… but the posts’ content will be the SAME.
This is duplicate content. They’re trying to rank in the search engine results and throwing whatever they can at the wall to see what sticks.
Most of the time the only thing that sticks is the duplicate content penalty that Google unceremoniously grants them.
Avoid trying to scam a billion-dollar company. It’s not going to work. Your site just might end up blacklisted.
If you’re using PLR products correctly and only posting one article once on your site, you’ll be fine. It’s important to stay organized with your PLR content so that you don’t accidentally post the same content twice.
Using PLR products is almost similar to websites that publish syndicated news articles.
You’ll notice that news from popular news organizations such as Reuters or Associated Press is displayed across thousands of sites online.
The content is literally the same. Nothing is altered or changed. Yet, none of these sites are penalized because the SAME CONTENT APPEARING ON DIFFERENT SITES DOES NOT cause a duplicate penalty strike.
Only when the SAME CONTENT APPEARS REPEATEDLY ON THE SAME SITE are you penalized for duplicate content.
Hopefully, the words in bold make the distinction clear. Feel free to use PLR content on your site. It’s one of the best ways to populate your site quickly and easily.
If you’re hoping to rank for certain keywords, it would be best to either write unique content targeting the keyword/s you wish to rank for… or rewrite about 51% to 55% of your private label rights article and optimize it well so that Google views it as unique content and ranks it.
The problem with ranking PLR content is that several people who bought the same content will be using it too. While most PLR buyers never use the content they purchase, enough of them do compete with you.
Very often, most of them will just copy and paste the PLR content as it is without changing anything. Usually, the first one to post the PLR content will get noticed by Google.
Everyone after that will not really matter because Google already took note of the content. This is why you’ll need to come up with a new title for the PLR article (very important) … and rewrite about half the content so it becomes unique.
Here is what you need to do!
Sprinkle related keywords in your content, add in your own opinions. Use references. Add quotes, etc.
Doing all of this will help to make your content different from the original PLR products you’ve purchased. Get a few links pointing to your new article and your chances of ranking in the search results will be much higher.
This is how you should use PLR to add content to your site and also rank in the SERPS. You’ll be killing two birds with one stone.